Terms of Service

1. Services

PI Launch delivers exclusive motor vehicle accident (“MVA”) leads to personal injury law firms. Every qualified lead is delivered to one firm only — never resold, shared, or distributed to third parties.

2. Qualified Lead Definition

A lead will be marked as a “Qualified Lead” if, through our advertisements or lead referral networks, the individual has been screened against all of the following criteria:

1. Involved in a motor vehicle accident within the last year.
2. Accident occurred within Client's designated territory.
3. Not currently represented by an attorney for this matter and is not looking to switch, or has expressed a desire to change counsel.
4. Expressed interest in getting compensation.
5. At least 18 years of age, or has a legal guardian consenting.
6. Provided a verified, real phone number confirmed to be active and in service at time of delivery.
7. Matches one of Client's selected case types.

3. Pricing & Billing

• $2,250.00 USD per Signed Case. A case is “Signed” when the prospective client Provider delivered has electronically signed the retainer agreement for Client's matter.
• Delivered leads are free. Client owes nothing for a lead that does not go on to sign, however many are delivered.
• Charged automatically to Client's authorized credit or debit card on file when the prospective client signs the retainer. Where the client's state gives them a statutory period to rescind, the charge is raised after that period closes.
• No retainer, no setup fee, no minimum commitment.
• Free case credits (if applicable) apply before any charge.
• No chargebacks. Client agrees not to initiate a chargeback, payment reversal, ACH return, or bank dispute against any charge relating to a signed case. The exclusive remedy for a disputed case is the dispute process in Section 4 below. Initiating a chargeback in lieu of the dispute process is a material breach; PI Launch will contest such chargebacks using the executed agreement and lead delivery records as evidence, and will recover chargeback fees and collection costs from Client.

4. Lead Replacement & Disputes

Client may submit a dispute for a lead within 72 hours of delivery. The following are guidelines for when a credit may be considered: wrong or disconnected phone numbers (after 3 attempts over 3 business days), duplicate leads within 60 days, leads already represented and not looking to switch, leads outside the designated territory, and minors without a legal guardian.

PI Launch has sole and final discretion over the approval or denial of any dispute, credit, refund, or replacement lead. All determinations are final and binding on Client. The guidelines above inform PI Launch's review; they do not create an automatic entitlement, and PI Launch may deny a dispute even when criteria appear met. No dispute, credit, refund, or replacement is effective until expressly approved by PI Launch in writing or via the platform dashboard.

Promotional and complimentary leads are excluded from this policy. Any lead delivered at no charge — including the milestone free-lead rewards unlocked at 10, 25, and 50 paid leads, launch-offer credits, referral bonuses, or any other promotional credit — is provided as-is and is not eligible for dispute, credit, refund, or replacement under any circumstances.

5. Term & Cancellation

• This is a month-to-month service with no minimum term. It renews automatically on the first day of each calendar month until cancelled.
• The service cannot be paused. There is no option to suspend lead delivery for a period and resume it later; an account is either active for the month or cancelled.
• Client may cancel at any time from the account settings. Cancellation takes effect at the end of the current calendar month — the month already under way is not prorated or refunded. Lead delivery stops immediately on request so no further charges accrue, and the account remains accessible until the termination date. Client may reactivate at any time before that date.
• Provider may suspend or terminate service immediately for two (2) consecutive failed charges or material breach.

6. TCPA Compliance

All leads are generated in compliance with the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, and applicable state consumer protection laws. Every Qualified Lead carries an immutable TCPA consent certificate capturing IP address, user agent, timestamp, ad attribution, and the exact consent language shown — retrievable by Client as proof of consumer consent.

7. Client Responsibilities

• Attempt to contact each lead within 4 hours of delivery for optimal conversion.
• Maintain a valid payment method on file.
• Never share, resell, or distribute lead data received from Provider.
• Handle all lead data in accordance with applicable privacy laws and bar association rules.

8. Retainer Agreements & Limited Authority

Client appoints Provider as its limited agent for the purpose of preparing, presenting, and executing attorney–client retainer agreements with prospective clients on Client's behalf. This appointment is subject to each of the following conditions, which are material terms of the appointment:

• Provider prepares the form. Provider drafts and maintains the retainer agreement used for Client's matters. Client may supply its own form or require changes to Provider's at any time, and Provider will use the form Client specifies. Client is responsible for reviewing the form it authorizes Provider to use and remains bound by whatever terms that form contains, including the fee it states.
• Scope. The authority covers (a) qualifying a prospective client against the criteria in Section 2, (b) presenting the retainer form to that person, (c) collecting their electronic signature, and (d) executing the agreement on Client's behalf so representation can begin without delay. It extends to nothing else — Provider does not appear, advise, negotiate, or take any step in the matter itself.
• Territory and licensure. Provider may exercise this authority only in states Client has designated in its account, in which Client is licensed to practise, and for which the applicable state retainer requirements have been reviewed and cleared in the platform.
• Conflicts and declination. Client remains solely responsible for running conflicts checks and for the decision to keep any matter, and may decline or withdraw from any agreement executed under this Section at any time, subject to its own professional obligations. Declining does not reverse the fee: the fee for a signed case is earned when the prospective client signs the retainer, and is payable whether or not Client subsequently keeps the matter.
• Revocation. Client may revoke this authority at any time from account settings or in writing to team@pilaunch.com. Revocation takes effect prospectively and does not disturb agreements already executed.
• Provider is not a law firm. Provider does not practise law, does not provide legal advice to prospective clients, and exercises no judgment over the merits, value, or handling of any matter. Provider's role under this Section is ministerial.
• Client's professional responsibility. Client represents and warrants that it has independently determined this delegation is permitted by the rules of professional conduct and the bar authorities governing its practice, and that it has satisfied itself as to any disclosure, supervision, written-agreement, or fee-approval requirements those rules impose. Compliance with those rules is Client's sole responsibility, and Client shall indemnify Provider against any claim arising from Client's non-compliance.
• Audit trail. Every agreement executed under this Section is recorded immutably — the form version and its content hash, the signer's identity, IP address, timestamp, and the exact language shown at signing — and is retrievable by Client at any time.
• What “signed” means for billing. A case is signed, and billable under Section 3, when the prospective client has electronically signed the retainer. Provider's counter-signature on Client's behalf does not affect when or whether a fee is owed.

9. Limitation of Liability

Provider's total liability under these Terms shall not exceed fees paid by Client in the three (3) months preceding the claim. Provider is not liable for indirect, incidental, consequential, or punitive damages, and makes no guarantee regarding conversion rate, case value, or legal outcome of any lead.

10. Governing Law

These Terms are governed by the laws of the Province of Ontario, Canada. Disputes shall be resolved by binding arbitration in Mississauga, Ontario, in accordance with the rules of the ADR Institute of Ontario.

11. Contact

Questions, disputes, and termination notices should be sent to team@pilaunch.com.